CHICHI is always moving forward
Chichi Castelnango has grown tremendously since its creation nine years ago, when the first sketches came to life in a Parisian apartment.
Mathilde and Victoire, our two co-founding sisters, driven by a shared passion and ambition, have developed the brand into a sustainable business they are proud of.
In recent years, it has opened its first boutique in the heart of Paris, partnered with dozens of resellers and loyal collaborators across France and Europe, expanded its European workshops, and built a team of 10 women working hand in hand.
And thanks to you, Chichi’s adventure is far from over.
Proximity is our priority
Our lingerie and swimwear collections are imagined, designed, and developed in our offices in the heart of Paris.
Then, under the Moroccan and Tunisian sun, the magic comes to life. Every piece is crafted in our partner workshops, which are audited annually and proudly certified.
Love lasts (more than) 3 years
HISTORICAL RELATIONSHIPS
We are committed to staying loyal to our partners, which is why we have worked with the same workshop for all our lingerie and swimwear pieces since the very beginning.
Our workshop is audited annually and holds BSCI certification, ensuring workers' rights and fair working conditions. It is also GRS-certified, guaranteeing the use of recycled textiles that meet strict environmental and social criteria, and GOTS-certified, assuring the organic status of textile fibers and compliance with rigorous environmental standards throughout the production chain.
Responsible sourcing
An ever-greater commitment to the quality of our materials.
We take great care in selecting our materials, which are primarily French or European and certified Oeko-Tex and GRS.
From delicate Calais lace for our Zanzibar lingerie to Swiss embroidery for our new Essentia collection, and swimsuits crafted from recycled plastic bottles, we prioritize sourcing from suppliers known for their exceptional French and European expertise.
Our goal is always to offer high-quality, environmentally friendly materials at a fair price. Whenever possible, we also choose fabrics dyed without water, using eco-responsible processes to further reduce our environmental impact.
MINDFUL PRODUCTION
We produce wisely and avoid overproduction
We have always done our best to anticipate your favorite pieces and make the most accurate forecasts possible. Yet, whether it's a new swimsuit shape, a fresh print, or a preference between panties and thongs, predicting demand is never an easy task.
When we miscalculate, we prioritize restocking your beloved pieces when they sell out rather than overproducing.
We also embrace thoughtful production by recycling fabric scraps to create new products—like our beloved Savanah, which you (re)discover each season in fresh new colors.
From product to packaging
OUR COMMITMENT TO A HOLISTIC APPROACH
Taking our commitment even further, we have redesigned all our packaging. The cotton pouches that protect your jewelry and our dust bags are made from natural cotton and are 100% recyclable.
Our lingerie and jewelry boxes are also crafted from fully recyclable paper and cardboard, printed with water-based inks. And finally, all orders are shipped in recycled and 100% recyclable kraft envelopes, sealed with vegetable-based glue.
