FOREWORD
Founded in 2016, Chichi Castelnango is one of the first French lingerie houses to offer sexy yet refined underwear designed to celebrate all women.
Driven by a desire to challenge conventions, the brand seamlessly blends comfort with desirability, embracing and enhancing every body. Since its inception, Chichi Castelnango has continued to grow, with the rest of its story now unfolding alongside you—always with the same passion and ambition as on day one.
Above all, we remain committed to the belief that beautiful, delicate, and accessible French lingerie can be created for all body types while minimizing our impact through responsible production.
The beautiful story
The story of two sisters
Chichi Castelnango was born from a bold dream—to turn a final-year project into a lasting and ambitious brand.
A family story shaped by two sisters, Mathilde and Victoire, whose complementary personalities are united by a shared passion for fashion.
A vision that has flourished for nine years, now bringing together a close-knit team of more than 10 women, working hand in hand to continue writing this beautiful story.
A lingerie house imagined and created by women, for women.
EXCEPTIONAL EXPERTISE
A Parisian Maison
A creative workshop in the heart of Paris, a resolutely Parisian DNA, and Calais lace among our most exquisite materials—Chichi Castelnango is dedicated to showcasing French craftsmanship.
It was only natural that we chose Paris as the home for our first boutique, nestled in the heart of the Marais. This flagship location was soon joined by multiple multi-brand retailers across France and now Europe, shining a spotlight on our beloved Parisian Maison.
A thoughtful production
MINDFUL PRODUCTION, MEANINGFUL COMMITMENT
Our commitment is woven into every thread, every lace, every embroidery.
It begins in Paris, where our creations are imagined, and comes to life under the Portuguese and Moroccan sun. We carefully select only the finest materials—primarily French and European—certified Oeko-Tex and GRS. From delicate Calais lace to swimsuits crafted from recycled fabrics and waterless dyes, every choice reflects our values.
Our commitment extends beyond materials to a deeper social responsibility. We partner with ethical, BSCI-certified workshops, ensuring that people and their working conditions remain a top priority.
A commitment that has guided us since day one—and will continue to do so until the very last.
INSPIRATION FROM HERE AND ELSEWHERE
A BLEND OF INSPIRATIONS, A DISTINCTIVE NAME
Chichi Castelnango is a family story, woven across generations. Granddaughters of a globetrotting grandfather and a flight attendant grandmother, Mathilde and Victoire grew up with a passion for travel, inspired by the footsteps of those who came before them.
And it was at the other end of the world that their story truly began—in Chichicastenango, a village nestled in the Guatemalan mountains, renowned for its vibrant and fascinating market. Exceptional fabrics, traditional garments, and handcrafted creations—this discovery was a revelation.
Add to this Mathilde’s meticulous nature—our artistic director and co-founder—who, always particular and detail-oriented, was lovingly nicknamed ‘Mademoiselle Chichi’ by her grandfather. And so, the name Chichi Castelnango was born.
epilogue
Simple pleasures or grand indulgences,
Subtle charm or bold beauty,
Seductive lingerie or show-stopping swimwear,
Close to the heart or worn with confidence,
For a night or a lifetime,
A little. A lot. Madly.